We convinced Food Lover’s Market to switch off all traditional advertising for one week to accurately proof that Digital was a crutial channel for them.
Using audience pools based on interests related to food and lifestyle, we targeted Display, Pre-roll and Native placements on South Africa’s most visited sites and apps.
We used cutting edge geo-targeting technology and ring-fenced a 5km radius around each Food Lover’s store, in order to ensure that if you saw the promos you could purchase them.
We retargeted consumers with relevant recipies specifically created for the four promoted products.
RESULTS
11,598,213
Impressions
653,104
Completed Video Views
37965
Website visits from our ads
10 252
Total Conversions
33%
Post click conversions
75%
Increase in brand equity
60%
Increase in week on week sales for the advertised products
27%
Increase in YOY sales compared to same period last year