We convinced Food Lover’s Market to switch off all traditional advertising for one week to accurately proof that Digital was a crutial channel for them.
Using audience pools based on interests related to food and lifestyle, we targeted Display, Pre-roll and Native placements on South Africa’s most visited sites and apps.
We used cutting edge geo-targeting technology and ring-fenced a 5km radius around each Food Lover’s store, in order to ensure that if you saw the promos you could purchase them.
We retargeted consumers with relevant recipies specifically created for the four promoted products.
from our ads
Increase in week on
week sales for the
Increase in YOY sales
compared to same
period last year