The hours we spend satisfying almost every need, via our screens, has stripped our eyes of moisture.

We targeted three audiences that were clocking up the most screen time and dramatize what they were pursuing...

We targeted a gaming audience with a direct deal on SA’s biggest games sites NAG and Rage.

Targeted at social media warriors in their Natural habitat; Facebook and Instagram.

RESULTS

A SPEND OF R 300,000

Market Share:

Increased by 0.5%

CTR:

1.12%

22x higher than
benchmark of 0.05%

Impressions:

22 Million

CPC:

1.37%

120% cheaper than the
benchmark of R3.00

Reach:

6.2 Million

ROI:

20:1

Unique views for
each Rand spent