Programmatic

Media buying

We partner with clients to conceptualise, plan and execute targeted, data-driven programmatic campaigns using the best global advertising technologies. No matter where your audience is, we will reach them.

MARK1 has been at the forefront of Programmatic Buying in South Africa since its introduction into the market here. Our expert Programmatic Trading Desk is dedicated to providing only the highest level of service and world class delivery. We build and deliver the most advanced, data-driven strategies to help our clients identify, target, acquire and retain customers.

As leaders in our field, we take pride in every single campaign we work on and deliver unparalleled results across all marketing channels and platforms

Cross-Screen
Connect with your target audience across all of their digital devices using our cross-screen capabilities.
Mobile
Mobile has become the primary device of choice for all consumers. Whether they’re browsing or shopping, we offer tailored advertising solutions across mobile web browsers and in-app advertising.
Display
We can reach people on their desktops or laptops – whether it’s PC or Mac, whether they’re on Chrome, Firefox or Internet Explorer.
Video
Digital video has skyrocketed and is on the brink of surpassing TV as the main way people consume video content – it’s a great way to reach your audience and we can help you do this.
Targeting
We have pre-packaged audiences based on people’s interests, demographics and behavioral data that they have demonstrated across a multitude of disparate, reputable, publishers. Leveraging these pre-defined audiences alongside your campaign strategy will measurably improve campaign results.
Audio
Although digital audio is still in its infancy, it presents an incredible opportunity to reach customers on an exciting new platform.

Technology Partnerships

Glossary

Device
Target your customer on any screen, whether it’s on their mobile, laptop or tablet.
Format

We offer a variety of ad formats including Standard Display, High Impact Rich Media (HTML5), Pre-Roll as well as Interactive Video.

Hyperlocal
Using geo-targeting technology we are able to engage with people within specific areas. Target people when they’re in or around your area of business or around specific activations.
Time Of Day
Optimize your campaign to deliver ads at the time of day your target audience is most likely to take action.
Contextual
With contextual targeting, advertisers are able to target the context and content that they are able to show up against. Technology allows for the text on websites to be scanned, that way if the article/content is relevant to the brand, the ad shows up. This can also be used to make sure brands do not show up next to content that would be undesirable. Advertisers can use keywords and negative keywords for this.
Vertical
Using the IAB’s vertical taxonomy, advertisers are able to target specific categories to align themselves with. Ads can be placed on websites that adhere to specific verticals such as Finance, Sports, Entertainment and Lifestyle etc.
Site
We’re able to set up “whitelists” of sites you’d like to specifically display your ad on or “blocklists” for websites you’d like to avoid.

GET IN TOUCH

TALK TO US

Cape Town

2 Waterford House, Waterford Place, Century Boulevard, Century City, Cape Town, 7441

   021 552 0041

   info@mark1.co.za

Johannesburg

The Workspace Sunninghill, 1 Maxwell Dr, Sandton, Midrand, 2191, South Africa

   011 052 2825

   info@mark1.co.za