Our Pay-per-click (PPC) marketing team offers a range of Search, Display, Video, and Email marketing techniques for our clients. The team is qualified through Google and Bing and has vast experience of the inner workings of Search Engines and Ad Networks. Deliver your products or services to highly relevant audiences through targeted PPC campaigns in the following ways
Search advertising places your business in front of the right consumers at the right time. This demand-based form of marketing positions your brand at the top of the search engine results, above the organic results, and delivers premium traffic for a great return on investment.
Mark1 is qualified to run both Google and Bing search campaigns.
Target your audience over the world’s largest video platform through a variety of different ad units.
TrueView in-stream ads, also called ‘Pre-rolls’ play before a YouTube video and are skippable after 5 seconds. You only pay if a viewer watches the video.
TrueView in-display ads appear alongside related videos, in the search results, or on websites (on the GDN) that match your audience targets. You pay only when a viewer chooses to watch your video by clicking on the ad.
Gmail Sponsored Promotions
GSP ads show up in a Gmail user’s “Promotions” tab. These ads have the ability to drive considerable consumer action when well targeted to email users. Once the user clicks on the ad, it opens out like a normal email and shows a brand’s offer.
The mail can be highly aesthetic, including images, a logo and a button with an encouraging call-to-action. This type of ad unit can utilise the traditional GDN targeting settings and is recommended to bolster Search or Display Remarketing campaigns.
Google Display Network
Empower your brand with targeted exposure on the GDN. With over 1 million sites, videos, blogs and mobile apps, the GDN is the perfect network to expand your online presence. Reach more than 80% of internet users around the world, where your display banners or text ads will appear alongside relevant published content.
With the correct build, targeting, settings and optimisation, your display campaigns will serve your ads to the right audience and can take your business to the next level. For the best results in visually appealing display ads, Mark1 Labs (the in-house design team) can assist with your design needs.
Google App Advertising
Got an app in the Google Play Store or iTunes Store? Mark1 has the expertise to drive the right traffic to your app and increase your downloads. Show the app to a highly relevant audience in the following ways:
- Advertise the app to users who search for your product offerings.
- Advertise the app with images or videos over the GDN, to people who are browsing relevant web content.
- Advertise the app to users who have a new phone and are in the app downloading phase.