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A STRATEGY TAILORED TO THE INDIVIDUAL
We live in a digital first world and mobile screens are our windows to the world. That’s why brands need to have an holistic approach to media. Understanding how the multitude of channels function and interact with each other can make the world of difference between success and failure of a campaign.
Through the course of a single day, a person’s media consumption patterns change and so our communication needs to continuously change with it to be effective.
Interreact with the chart to better understand how each element fits into the mix.