365 Digital, part of the Mark1 family of companies have been awarded the official resellers of Lotame in Africa. Lotame is the world’s largest and most trusted Data Management Platform.
Publishers, agencies and brands across the continent can now own Lotame DMP licences either in full or via a child seat. Publishers have the opportunity to join the Mark1’s data exchange – expanding on the data available on the African market. 365 Digital’s partnership with Lotame ensures unrivalled local support and training, ensuring your team is equipped to unlock the full potential of a Data Management Platform.
Data shared by Lotame’s clients is stored in the Lotame Data Exchange, and with it being the largest global data exchange, the targeting capabilities are mind-blowing. This means that an advertiser or publisher can take their own unique browsers, their first-party data, and extend it with a rich supply of third party data collected by other providers. Not only does this extend the reach of your own core users with act-alike and look-alike users from across the Internet, it also enables you to gain a deeper understanding of them too. The insights gained from DMP-built audiences are unparalleled to any other kind of ad technology. Lotame enables you to harness demographic and behavioural data without compromising the privacy of the user.
As an advertiser, power your campaigns with comprehensive audience data; as a publisher, generate revenue from users beyond your own inventory.