Analytics in service of
clarity, Not filling reports.
MARK1 ALWAYS EVOLVING
DEMYSTIFYING DATA
AND DEFINING PERSONAS
Our Approach
We use real-time, behavioural analytics to glean insights on the effectiveness of our marketing campaigns to guide us to optimise and amplify the campaign. This is one of the key areas that allows us to, not only prevent campaigns from stagnating, but rather to evolve in the right direction.
This process of constant measurement and optimization allows us to build accurate behavioural models and adapt campaigns to generate the desired results.
"Mark1’s advanced analytics were incredibly insightful during the course of our recent brand positioning campaign. We were able to use and test different combinations of ad creative and their analysis allowed us to prioritise media channels and creative that resonated the most with our audience and prospects. They were quick to take these insights and adapt our media planning and front-end to give us the most bang for our buck."
Courtney Atkinson
BRAND MANAGER RICURA
Avi Rosenbaum
MARKETING DIRECTOR PEPSI SOUTH AFRICA
"Mark1’s advanced analytics were incredibly insightful during the course of our recent brand positioning campaign. We were able to use and test different combinations of ad creative and their analysis allowed us to prioritise media channels and creative that resonated the most with our audience and prospects. They were quick to take these insights and adapt our media planning and front-end to give us the most bang for our buck."
Courtney Atkinson
BRAND MANAGER RICURA
UNPACKING
THE FACTS
MEDIA FACT FILE / B38D-1B
90
PERCENT
According to IBM, 90% of the data in the world today has been created in the last two years. With the growth of machine generated data and AI, this number should come as no surprise. Most of this data, two thirds in fact, has been generated by individuals and not companies. With the growth of Social Media, millions of people around the world are constantly contributing to this data set.
90
PERCENT
According to IBM, 90% of the data in the world today has been created in the last two years. With the growth of machine generated data and AI, this number should come as no surprise. Most of this data, two thirds in fact, has been generated by individuals and not companies. With the growth of Social Media, millions of people around the world are constantly contributing to this data set.