GOOD STRATEGY STARTS WITH YOU

Good strategy starts with your business, and everything else is built off this foundation. We look at your business challenges and needs and create a tailored programme from our broad portfolio of services to answer these. We also provide the resources and ongoing support you need to achieve this strategy. Whether through in-housing, on-boarding, training or consulting, our strategies are designed to work around your business and give you the competitive edge.

STRATEGY & CONSULTING

Media Strategy

We start with your business objectives and develop holistic strategies that maximise results across paid, owned & earned channels. We then help you to implement these strategies to exceed those objectives.

Consultancy – Technology Audits & Deployment

Our highly experienced and skilled tech team assists businesses in their digital transformation journey by analysing, deploying and supporting the most advanced Ad Tech and Martech solutions available today. This includes Programmatic DSPs, Data Management Platforms (DMPs) and Analytics tools.

Consultancy – In-Housing & Training

The modern-day marketer is looking for more than just a Digital Agency. They are looking to streamline all marketing and advertising functions and processes. This is where we come in. We partner with clients to build capable, hybrid teams so that they can focus on the things that matter the most to them. We also provide extensive training on utilising the latest marketing and advertising technology platforms.

Content & Communications Strategy

Our dedicated content team is passionate about creating content that is original, memorable and most importantly connects with your customers.

GLOSSARY

Earned Media

This is any media business is given due to general publicity, shared content or newsworthiness.

Paid Media

Refers to digital media where you pay for the placement and targeting. It forms a crucial pillar of your media strategy along with owned and earned media.

Owned Media

Any media channel that a business has full control over. Examples include websites and email lists.

In-housing

The process of upskilling and providing the infrastructure for business to perform certain functions themselves to streamline and make their marketing more efficient.

MarTech

Refers to marketing technologies specifically initiatives, efforts and tools that harness technology to achieve marketing goals and objectives.

Hybrid Teams

Teams made up of permanent and remote staff who work together to create an effective workflow.

GET IN TOUCH

TALK TO US

Cape Town

2 Waterford House, Waterford Place, Century Boulevard, Century City, Cape Town, 7441

   021 552 0041

   info@mark1.co.za

Johannesburg

The Workspace Sunninghill, 1 Maxwell Dr, Sandton, Midrand, 2191, South Africa

   011 052 2825

   info@mark1.co.za