SEEING THE PEOPLE BEHIND THE NUMBERS

People think of data as numbers, but understand that customers are real people. With the right data we can predict, identify and convert customer behaviour. It lets us identify new opportunities and communicate in a way that feels relevant and personal to your customers. Discover data done right.

DATA & ANALYTICS

Data Consultation

We help brands realise the value of their first-party data. Our data team provides end-to-end support from site and app analysis, pixel implementation to ongoing tagging, maintenance, collection, and optimisation. We also audit and deploy the latest Data Management Platforms (DMPs) and Customer Data Platforms (CDPs)

Audience Management & Measurement

Our Audience Management service aims to build a 360° customer profile allowing us to tailor their journey from interaction through to conversion. This process is facilitated through our CRM and 1st Party data collection programs.

Site Analytics

Understanding how users find your site and how they interact with it or move through sales funnels is an essential part of providing effective digital communication. We use the most advanced Analytics platforms to constantly improve your brand’s digital experience.

Reporting & Dashboarding

Collecting data is one thing. Presenting it in a way that our clients can best understand, analyse and interpret it is another. Our reporting and dashboarding technologies allow us to present our data in a way that is detailed, accurate and intuitive.

Attribution Modelling

Our advanced attribution modelling systems allow us to accurately analyse which media led to your conversions. This means we can adapt our strategies according to what works and ultimately improve your ROI.

GLOSSARY

Audience Management

Audience Management uses technology to identify customers who are likely to be the most receptive to your message.

First Party Data

Audience data that a business has collected itself. Such as sign ups to an email list or user account.

Dashboarding

A dashboard refers to a single screen where selected critical information is visualised and displayed.

Conversion

Reaching a business goal in the digital world this usually refers to making a sale, but can also apply to data collection and interaction with media.

CRM

Customer Relationship Management refers to the strategy for managing a business’s interactions, and by extension, relationships with its customers.

Sales Funnels

This is the journey a customer takes through your site from landing to conversion.

GET IN TOUCH

TALK TO US

Cape Town

2 Waterford House, Waterford Place, Century Boulevard, Century City, Cape Town, 7441

   021 552 0041

   info@mark1.co.za

Johannesburg

The Workspace Sunninghill, 1 Maxwell Dr, Sandton, Midrand, 2191, South Africa

   011 052 2825

   info@mark1.co.za