by Mk1-Admin | Mar 27, 2023 | Data, Out Of Home, pDOOH, Programmatic, Tech
If it looks like digital and it acts like digital, it probably is digital. Programmatic digital out of home advertising, or pDOOH, is now available as a digital media buy on a CPM basis. Gone are the days of booking sites long term and negotiating rates with multiple...
by Mk1-Admin | Nov 18, 2022 | Programmatic
Mark1, in partnership with Innovocean and Hivestack, recently launched a first-of-its-kind ‘anamorphic programmatic’ digital out of home (DOOH) campaign at the iconic Victoria & Alfred (V&A) Waterfront, for RE/MAX of Southern Africa. The result was an...
by Mk1-Admin | Oct 14, 2021 | Programmatic
Confusion around the difference between programmatic advertising and the Google Display Network still plagues the digital environment. Google Display Network – commonly referred to as GDN, is Google’s network of...
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