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Generation Fluid – What You Need to Know

Generation Fluid – What You Need to Know

Something incredible has been brewing beneath the surface over the last 10-25 years – a cultural reset and the dawn of a new digital day. With evolution being our inherent destiny, these changes are pushing us as digital...
Advertising on TikTok: Creating Effective Ads

Advertising on TikTok: Creating Effective Ads

With roughly 50% of TikTok’s global audience under the age of 34 and 90% of users visiting the app more than once per day, it’s no surprise that brands in South Africa are becoming increasingly interested in the platform’s advertising capabilities. For now, TikTok’s...