by Mk1-Admin | Mar 27, 2023 | Data, Out Of Home, pDOOH, Programmatic, Tech
If it looks like digital and it acts like digital, it probably is digital. Programmatic digital out of home advertising, or pDOOH, is now available as a digital media buy on a CPM basis. Gone are the days of booking sites long term and negotiating rates with multiple...
by Mk1-Admin | Jan 20, 2023 | Artificial Intelligence, Data, Tech
Last year I couldn’t have a meeting with a client or a discussion with a marketer without the subject of the Metaverse being raised. Everyone I spoke to wanted to know what they should be doing for their brands and products in the Metaverse. After much research...
by Mk1-Admin | Jun 20, 2022 | Data
We’re almost halfway through 2022 and the pressure to perfect your brand’s content approach is persistent. Adapting for numerous platforms, customising messaging based on each platform’s audience, the list is endless. Fine-tuned, carefully considered content marketing...
by Mk1-Admin | Jun 7, 2022 | Data
An advertising medium not often associated with agility let alone digital marketing, finally gets its time in the spotlight in the form of Programmatic Digital Out-of-Home. This automated buying, selling, and delivery of OOH advertising allows marketers the...
by Mk1-Admin | Jun 7, 2022 | Data
The Influencer Marketing Sweet Spot – Combining influencer content with paid media. With the inclusion of influencer marketing campaigns steadily on the rise in SA, marketers are constantly looking for ways to implement these campaigns in the most effective and...
by Mk1-Admin | Nov 1, 2021 | Data
Two important issues have been on my desk, begging for attention of late. Both related to data privacy and collection, converging on our personal information and how it can be used, responsibly. The largest of these issues was...
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