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Using the new tech to
solve an old problem

MARK1 ALWAYS EVOLVING

95

YEARS OF
HISTORY

135 COUNTRIES AROUND THE WORLD
56.5 MILLION SA FACEBOOK FANS

After 9 relatively successful years KFC’s Add Hope Campaign was losing steam. Consumers were now less likely to add a R2 donation to their meal as they could not see the final impact of their donation.

THE MARKETING CHALLENGE

We needed to rebuild trust, and to do this we needed to show who the real benefactors were- the hungry children! To capture this immersive experience best, we used virtual reality. Paired with the powerful targeting and reach of digital media, we could show KFC customers why they should continue to ‘Add Hope’.

THE MARKETING SOLUTION

MOBILE FIRST TECHNOLOGY
CHOICES CREATED MULTI
AWARD WINNING WORK

the marketing challenge

After 9 relatively successful years KFC’s Add Hope Campaign was losing steam. Consumers were now less likely to add a R2 donation to their meal as they could not see the final impact of their donation.

SKILL MIX

the marketing solution

We needed to rebuild trust, and to do this we needed to show who the real benefactors were- the hungry children! To capture this immersive experience best, we used virtual reality. Paired with the powerful targeting and reach of digital media, we could show KFC customers why they should continue to ‘Add Hope’.

MOBILE FIRST TECHNOLOGY
CHOICES CREATED MULTI
AWARD WINNING WORK

RESULTS

26%

Engagement Rate

55 400

Videos Views

91%

View Through Rate

68 sec

AVG Video Play

WHAT WE DID


Using a 360° VR video placed within a 300 x 250 pixel standard online banner, we created a captivating mobile-first experience that the audience knowingly and willingly wants to engage with.

95

135 COUNTRIES AROUND THE WORLD
56.5 MILLION SA FACEBOOK FANS

YEARS OF HISTORY

After 9 relatively successful years KFC’s Add Hope Campaign was losing steam. Consumers were now less likely to add a R2 donation to their meal as they could not see the final impact of their donation.

THE MARKETING CHALLENGE

We needed to rebuild trust, and to do this we needed to show who the real benefactors were- the hungry children! To capture this immersive experience best, we used virtual reality. Paired with the powerful targeting and reach of digital media, we could show KFC customers why they should continue to ‘Add Hope’.

MOBILE FIRST TECHNOLOGY
CHOICES CREATED MULTI
AWARD WINNING WORK

THE MARKETING SOLUTION

SKILL MIX

KFC - ADD HOPE