To digitally connect with the audience through their mobile devices. To focus on style and individuality. To make the South African market aware of the new Opel Adam’s arrival in SA. To showcase the many customisable options that the new Opel Adam has available to the customer. To create emotional connection with consumers.
By targeting relevant verticals such as; lifestyle, entertainment and sport, as well as age, and location, we could ensure the ad only appeared on relevant websites, this Increased the chance of our target market seeing the ad unit. By using mobile advertising, we were able to accurately target the right people for the brand in an environment they were comfortable with. By using rich media, we were able to emulate an in-store brochure that is found in a car dealership, except with all the interactivity of a website.