Growing revenue with
some fresh thinking
MARK1 ALWAYS EVOLVING
Always Evolving
CASE STUDIES
What happens when you switch off traditional channels and focus solely on digital, we challenged a South African Institution to find out.
Always Evolving
CASE STUDIES
What happens when you switch off traditional channels and focus solely on digital, we challenged a South African Institution to find out.
Always Evolving
CASE STUDIES
What happens when you switch off traditional channels and focus solely on digital, we challenged a South African Institution to find out.
12%
MARKET SHARE IN
FRESH PRODUCE
2859 SOUTH AFRICAN FACEBOOK FOLLOWERS
6 OUT OF 10 PATIENTS CHOOSE ALLERGAN OPTIVE
As a business with deeply entrenched traditions, Food Lovers Market relied on old school marketing tactics, however, the business was struggling to break through the clutter and reach their consumers. We decided that radical action was needed to prove just what digital marketing could do for the brand.
THE MARKETING CHALLENGE
It was time to innovate and prove the efficacy of digital marketing and to do this we needed to “turn off” all traditional media for a period of time. Combining time-of-day targeting with geo-targeting technology, we ringfenced a 5km radius around each Food Lover’s store to inform nearby consumers of time-sensitive deals around them.
THE MARKETING SOLUTION
PROVING THAT DIGITAL
CAN DRIVE REAL WORLD
SHIFTS AT THE TILL POINT
the marketing challenge
SKILL MIX
the marketing solution
PROVING THAT DIGITAL
CAN DRIVE REAL WORLD
SHIFTS AT THE TILL POINT
RESULTS
11,598,213
Impressions
653,104
Completed
Video Views
33%
Post click
conversions
75%
Increase in
brand equity
37965
Website visits
from our ads
10 252
Total Conversions
60%
Increase in week on
week sales for the
advertised products
27%
Increase in YOY sales compared to same
period last year
WHAT WE DID
We used cutting edge geo-targeting technology and ring-fenced a 5km radius around each Food Lover’s store, in order to ensure that if you saw the promos you could purchase them.
12
320 LOCATIONS
438K SA SOCIAL FOLLOWING
% MARKET SHARE IN FRESH PRODUCE
As a business with deeply entrenched traditions, Food Lovers Market relied on old school marketing tactics, however, the business was struggling to break through the clutter and reach their consumers. We decided that radical action was needed to prove just what digital marketing could do for the brand.
THE MARKETING CHALLENGE
It was time to innovate and prove the efficacy of digital marketing and to do this we needed to “turn off” all traditional media for a period of time. Combining time-of-day targeting with geo-targeting technology, we ringfenced a 5km radius around each Food Lover’s store to inform nearby consumers of time-sensitive deals around them.
PROVING THAT DIGITAL
CAN DRIVE REAL WORLD
SHIFTS AT THE TILL POINT
THE MARKETING SOLUTION
SKILL MIX