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Growing revenue with
some fresh thinking

MARK1 ALWAYS EVOLVING

12%

MARKET SHARE IN
FRESH PRODUCE

2859 SOUTH AFRICAN FACEBOOK FOLLOWERS
6 OUT OF 10 PATIENTS CHOOSE ALLERGAN OPTIVE

As a business with deeply entrenched traditions, Food Lovers Market relied on old school marketing tactics, however, the business was struggling to break through the clutter and reach their consumers. We decided that radical action was needed to prove just what digital marketing could do for the brand.

THE MARKETING CHALLENGE

It was time to innovate and prove the efficacy of digital marketing and to do this we needed to “turn off” all traditional media for a period of time. Combining time-of-day targeting with geo-targeting technology, we ringfenced a 5km radius around each Food Lover’s store to inform nearby consumers of time-sensitive deals around them.

THE MARKETING SOLUTION

PROVING THAT DIGITAL
CAN DRIVE REAL WORLD
SHIFTS AT THE TILL POINT

the marketing challenge

As a business with deeply entrenched traditions, Food Lovers Market relied on old school marketing tactics, however, the business was struggling to break through the clutter and reach their consumers. We decided that radical action was needed to prove just what digital marketing could do for the brand.

SKILL MIX

the marketing solution

It was time to innovate and prove the efficacy of digital marketing and to do this we needed to “turn off” all traditional media for a period of time. Combining time-of-day targeting with geo-targeting technology, we ringfenced a 5km radius around each Food Lover’s store to inform nearby consumers of time-sensitive deals around them.

PROVING THAT DIGITAL
CAN DRIVE REAL WORLD
SHIFTS AT THE TILL POINT

RESULTS

11,598,213

Impressions

653,104

Completed
Video Views

33%

Post click
conversions

75%

Increase in
brand equity

37965

Website visits
from our ads

10 252

Total Conversions

60%

Increase in week on
week sales for the
advertised products

27%

Increase in YOY sales compared to same
period last year

WHAT WE DID

We used cutting edge geo-targeting technology and ring-fenced a 5km radius around each Food Lover’s store, in order to ensure that if you saw the promos you could purchase them.

12

320 LOCATIONS
438K SA SOCIAL FOLLOWING

% MARKET SHARE IN FRESH PRODUCE

As a business with deeply entrenched traditions, Food Lovers Market relied on old school marketing tactics, however, the business was struggling to break through the clutter and reach their consumers. We decided that radical action was needed to prove just what digital marketing could do for the brand.

THE MARKETING CHALLENGE

It was time to innovate and prove the efficacy of digital marketing and to do this we needed to “turn off” all traditional media for a period of time. Combining time-of-day targeting with geo-targeting technology, we ringfenced a 5km radius around each Food Lover’s store to inform nearby consumers of time-sensitive deals around them.

PROVING THAT DIGITAL
CAN DRIVE REAL WORLD
SHIFTS AT THE TILL POINT

THE MARKETING SOLUTION

SKILL MIX

FOOD LOVERS MARKET