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Mark1:

We takes pride in offering only the highest level of service to each and every client. Renowned for being early adopters, we have been fundamental in educating South African agencies and brands around Programmatic Technology and why it is a crucial element of Digital Marketing.

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Educor

We proved this with our client Educor. After months of pitching, Mark1 finally convinced Educor to run a search campaign for City Varsity. The resounding success of the campaign and the high level of support and attention from our account managers resulted in Educor trusting Mark1 enough to increase their digital ad spend exponentially in 2016, so much so that we are now running campaigns across Programmat- ic, Search and Social Media for 9 Educor Brands! Between 1 April and 30 October 2016, Educor received an incredibl 35,000 leads across the 9 Educor brands as a result of Mark1’s digital marketing efforts.

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CLIENT TESTIMONIALS

At Mark1, we focus on performance and results. Our service and reporting is world class – just ask our clients.

"Hi my name is Mala Augustine and I’m the Group Digital Head for Educor Holdings. I’ve been working with Mark1 Media for the last two and a half years, and it has been a phenomenal journey. I’ve run various type of campaigns with them across 9 different brands under the Educor umbrella, and it has been amazing. One of the successes that I can talk to, is our Matric Results 2015 Campaign, which we did a Lead Generation for. It actually laid the foundation for our brand this year and the success of it. Working with these guys is really awesome. I am always assured of personal attention, quick turnaround times and transparency in terms of the performance and deliverance. Well done to you guys, keep up the good work.”

Mala Augustine

Head Of Media
Educor
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OTHER CASE STUDIES

A showcase of recent work we’ve done

Ford1
Ford Logo Case Studie

FORD TWITTER CAMPAIGN

Objective:

To create awareness around the launch of the new Ford Mustang in South Africa

Our social media objective was to drive a high number of positive engagements on Twitter around the launch of the Ford Mustang while increasing Twitter presence and increasing

@FordSouthAfrica’s follower growth.

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Compuscan Credit Solutions

OBJECTIVE

The main objective of this campaign was to create brand awareness for the Compuscan and My Credit Check brands (RESULT: This lead to 1223 leads between February and November, which meant that the objective of achieving at least 100 leads per month had been met – 135,66 leads per month from Feb-Oct excluding 5 days in Nov), which both offer secure online credit report downloads. We were also tasked with improving public trust of these brands (RESULT: The improved trust is reflected by the improved combined CTR from the first 30 days) and achieving at least 100 leads per month for the course of 2016.


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Excellence in AdOps

The Mark1 AdOps team is one of the finest in the country. At last year’s Bookmark Awards, we won a silver pixel for Excellence in AdOps – the only winner in the category. 

This year, AdOps has raised the bar even higher! One outstanding example where we provided not only incredible client service but superior results was the Telkom Summer Retail campaign which flighted betweenN October 2015 - January 2016.

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Absa 1
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Absa Mega U

Cutting edge HTML5, to load in low bandwidth regions. Highly engaging Ad unit, kept user’s attention for 20 Seconds (the Global Benchmark is 8 Sec on Ad Unit).Campaign results were above the global benchmarks for the banking and finance industry, indicating users enjoyed spending time interacting with the brand. 

The Ad met all of Base 2’s objectives.

*All benchmarks are from Celtra Q3/4 Insights.

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SUMMER RETAIL

PRIMARY OBJECTIVE

The main objective of the Telkom Summer Retail campaign was to generate 8780 leads as well as deal purchases online for the seven package deals on offer between October 2015 and January 2016.

SECONDARY OBJECTIVE

We established an estimated cost per acquisition of R250 and the aim was to stay within that parameter.



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Are you ready to take your digital strategy to the next level? We would love to hear from you.

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