Lay’s – champions League
To deliver maximum engagements on the ads posted on the Lay’s Facebook page during the UEFA Champions League which ran from 16 February 2016 to 31 May 2016.
To achieve a cost per engagement at the industry benchmark of R1 – R5.
We chose to implement an aggressive Facebook bidding strategy in order to achieve high engagement levels. This means that we bid higher than our competitors on impressions being served to our target audience.
We used several data points to ensure that we targeted the right people, including: geo-location, demographics, interest targeting and behavioural targeting using their likes, page follows and previous engagements. We used these to identify our audience and bid on impressions accordingly.
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