To deliver maximum engagements on the ads posted on the Lay’s Facebook page during the UEFA Champions League which ran from 16 February 2016 to 31 May 2016. 

To achieve a cost per engagement at the industry benchmark of R1 - R5.



We chose to implement an aggressive Facebook bidding strategy in order to achieve high engagement levels. This means that we bid higher than our competitors on impressions being served to our target audience.


We used several data points to ensure that we targeted the right people, including: geo-location, demographics, interest targeting and behavioural targeting using their likes, page follows and previous engagements. We used these to identify our audience and bid on impressions accordingly.


According to Native VML, our Facebook campaign was the BEST performer globally in terms of Cost Per Engagement and engagements.

We achieved an incredible cost per engagement of R0.09 and a cost per video view of R0.21 – well below industry benchmarks of between R1 and R5.

Our aggressive bidding strategy and highly relevant targeting garnered the highest engagements worldwide.

The post were targeted correctly, reaching the right people at the right time and this lead to higher engagement as well as repeat engagements.

Lays Enagements

84 134

Unique Engagements

Lays Total Enagements

2 555 633

Total Engagements

Lays Impressions

3 793 448



A showcase of recent work we’ve done

New Budget Feature Image
Budget Logo N

Budget Insurance


Budget Insurance wished to communicate their offering through a digital market channel, whilst effectively reaching the relevant target audience to drive insurance sales at an cost per lead of R150.

To discover the right new users who were yet to be introduced to the brand into the top of the funnel, obtain relevance of the media to this audience and guide these users down the path to conversion whilst ensuring Budget's brand safety.

read more →

Mac Book Retina Display Psd Mockup
Telkom Logo



The main objective of the Telkom Summer Retail campaign was to generate 8780 leads as well as deal purchases online for the seven package deals on offer between October 2015 and January 2016.


We established an estimated cost per acquisition of R250 and the aim was to stay within that parameter.

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Ford Logo Case Studie



To create awareness around the launch of the new Ford Mustang in South Africa

Our social media objective was to drive a high number of positive engagements on Twitter around the launch of the Ford Mustang while increasing Twitter presence and increasing

@FordSouthAfrica’s follower growth.

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Absa Iphone Mockup New2
Absa Logo

Absa Mega U

Cutting edge HTML5, to load in low bandwidth regions. Highly engaging Ad unit, kept user’s attention for 20 Seconds (the Global Benchmark is 8 Sec on Ad Unit).Campaign results were above the global benchmarks for the banking and finance industry, indicating users enjoyed spending time interacting with the brand. 

The Ad met all of Base 2’s objectives.

*All benchmarks are from Celtra Q3/4 Insights.

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