Re-targeting: We installed tracking pixels on Budget’s website which allowed us to identify users that had visited the site. Using this data, we were able to implement a re-targeting strategy which means that the ads would be served to people who had already expressed interest.
Lookalike Audience: We used the data collected before going live to build a lookalike audience. The audience consisted of users that displayed similar online behaviour to those that had already converted on the Budget Insurance website.
Contextual Targeting: We made use of contextual data to display the media alongside content that was in the context of insurance products, for example, someone was browsing a car dealership website, an ad for Budget’s car insurance was served.
Cross-Device Targeting: We used our technology to connect a specific mobile device to a specific user who displayed intent on their laptop (and vice versa) at an earlier stage. We then identified which device this user is most likely to convert on and re-targeted them on this device.
Brand Safety: We utilised brand safety technology to ensure that the media was displayed within brand-safe environments.