Adops Feature Image

The Mark1 AdOps team is one of the finest in the country. At last year’s Bookmark Awards, we won a silver pixel for Excellence in AdOps – the only winner in the category. 

This year, AdOps has raised the bar even higher! One outstanding example where we provided not only incredible client service but superior results was the Telkom Summer Retail campaign which flighted betweenN October 2015 - January 2016.

HOW DO WE DO IT?

  • Perform a Creative Check to ensure that it fits the IAB guidelines.
  • Complete a Site Audit to understand the user journey and determine pixel placement.
  • Pixel Development & Implementation.
  • Campaign Set Up & Data Driven Strategies implemented (Prospecting, Retargeting, Lookalike, Pinpoint, Video)
  • Test that the Pixels are firing.

  • Campaign goes live within 3 hours of confirmation of hit counts from pixels.
  • Screenshots provided within 24 hours (benchmark: 48 hours)
  • Optimisations implemented based on data collected daily from the various strategies implemented.
  • Weekly Reporting & Feedback.
  • Once the Campaign ends we provide a comprehensive Post Campaign Analysis for the client to gain a clear understanding of campaign performance.

RESULTS

Adops Conversion Online Sales

8 780

Telkom Required

Conversions (leads or online sales)
Adops Cost

R 250

Telkom Required

eCPA
Adops Conversion Achieved

15 315

AdOps achieved

Conversions
Adops Cost Per Action

R 112,31

AdOps achieved

CPA

CLIENT TESTIMONIALS

At Mark1, we focus on performance and results. Our service and reporting is world class – just ask our clients.

“Working with Mark1 has been a real pleasure. They are friendly, skilled and extremely professional. They’ve made great recommendations that have improved the results of our campaigns significantly and are excellent at providing feedback and reporting.”  

- Sarietha Engelbrecht

Marketing Manager
Cape Town Fish Market
Jupiter Logo E1464685132339
“We’ve had the opportunity to work with Mark1 on a number of projects this year, and not only did they smash their KPIs out of the park, they are also really awesome to work with” 

Louisa Korkie

Social Media Manager
Native VML
Native
“It is an absolute pleasure working with Siddiq and the rest of the Mark1/Mindshare team. They go out of their way to assist as a media partner, they always deliver timeously and with a smile on their face. It makes my day to deal with Siddiq and the AdOps team – everything is just so effortless!

Thank you sooo much guys! 

Sinzi Sandulescu

Social Media Community Manager
Team MTN, Aqua
Mtn

OTHER CASE STUDIES

A showcase of recent work we’ve done

Client Services Feature Image
Educor Logo

CLIENT SERVICES

Mark1:

We takes pride in offering only the highest level of service to each and every client. Renowned for being early adopters, we have been fundamental in educating South African agencies and brands around Programmatic Technology and why it is a crucial element of Digital Marketing.

read more →

Ford1
Ford Logo Case Studie

FORD TWITTER CAMPAIGN

Objective:

To create awareness around the launch of the new Ford Mustang in South Africa

Our social media objective was to drive a high number of positive engagements on Twitter around the launch of the Ford Mustang while increasing Twitter presence and increasing

@FordSouthAfrica’s follower growth.

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Absa 1
Absa Logo

Absa Mega U

Cutting edge HTML5, to load in low bandwidth regions. Highly engaging Ad unit, kept user’s attention for 20 Seconds (the Global Benchmark is 8 Sec on Ad Unit).Campaign results were above the global benchmarks for the banking and finance industry, indicating users enjoyed spending time interacting with the brand. 

The Ad met all of Base 2’s objectives.

*All benchmarks are from Celtra Q3/4 Insights.

read more →

Mac Book Retina Display Psd Mockup
Telkom Logo

SUMMER RETAIL

PRIMARY OBJECTIVE

The main objective of the Telkom Summer Retail campaign was to generate 8780 leads as well as deal purchases online for the seven package deals on offer between October 2015 and January 2016.

SECONDARY OBJECTIVE

We established an estimated cost per acquisition of R250 and the aim was to stay within that parameter.



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Talk to Us

Are you ready to take your digital strategy to the next level? We would love to hear from you.

Programmatic
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Digital Design
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