What happens when you switch off traditional channels and focus solely on digital, we challenged a South African Institution to find out.

KFC’s “Add hope” campaign asked consumers to donate R2 to feed a hungry child. After years of success consumers became more apprehensive about donating to this worthwhile cause. Mark1 stepped in to renew interest and revitalize the spirit of giving.

An international giant in the eyecare industry, Allergan was facing a challenge in shifting their marketing approach from direct B2B to the consumer market. This shift required a new approach and Mark1 focused on moving the brand in the right direction.

Pepsi Max is a global brand but is up against stiff competition in the South African market, we were approached to reduce apathy and increase market share for this international giant.