Digital that tracks
ever changing behaviours
MARK1 ALWAYS EVOLVING
What happens when you switch off traditional channels and focus solely on digital, we challenged a South African Institution to find out.
FOOD LOVERS MARKET
KFC’s “Add hope” campaign asked consumers to donate R2 to feed a hungry child. After years of success consumers became more apprehensive about donating to this worthwhile cause. Mark1 stepped in to renew interest and revitalize the spirit of giving.
KFC - ADD HOPE
An international giant in the eyecare industry, Allergan was facing a challenge in shifting their marketing approach from direct B2B to the consumer market. This shift required a new approach and Mark1 focused on moving the brand in the right direction.
Pepsi Max is a global brand but is up against stiff competition in the South African market, we were approached to reduce apathy and increase market share for this international giant.