What is Ad Operations?
What is behind the ads you see as you browse the web? Who are the people that carry out these digital campaigns and why do so many brands use the internet as their messaging medium?
At Mark1 Media, Ad Operations is more than a job – it’s a passion. Whether they are part of our programmatic, premium, social media or PPC team, Campaign Managers require tenacity, curiosity and vision and it is said that each one has Ad Ops in their DNA. The aim of Ad Ops Academy is to educate, but as we share what we know, we keep learning about the technology and trends that progressively move the digital industry forward.