Primedia Broadcasting Launches Digital Audio Advertising
Today, Primedia Broadcasting announced that advertisers will now able to reach premium audio streaming listeners programmatically. The broadcaster boasts over 400,000 monthly unique listeners across four of South Africa’s premium radio streams: 702, 947, KFM and CapeTalk. This digitally savvy and engaged audience accounts for the largest combined local streaming audience through international technology partner Triton Digital.
Our recently acquired 365 Digital, as Primedia Broadcasting’s sales and digital advertising operations partner will be at the forefront of this new offering, engaging directly with advertisers and agencies.
“As Programmatic specialists, we are very excited to be part of this innovative move by Primedia Broadcasting and we look forward to the next phase of digital audio in Africa. The data contributed by digital audio in addition to display and video campaigns will tell us more about our consumers than ever before. It’s a very exciting time for advertising.” – Daan du Toit, Managing Director, 365 Digital by Mark1.
The initial offering will be a digital audio pre-roll, which will play out before the stream opens automatically and will evolve to include exciting new product extensions combining digital visual and video elements.
For more information on rates and bookings, contact Joe Steyn-Begley at 365 Digital on +27 (0) 21 552 0041 or firstname.lastname@example.org.
Read the full release here: Primedia Broadcasting