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Why you should be using Instagram Reels to grow your business
Instagram Reels launched globally as of August 2020 and has quickly been dubbed the infamous knock-off to TikTok. It is easy to see why, with many of the features very similar, if not identical to TikTok. So what is Instagram Reels? Simply put, Reels is a new way to...
Advertising on TikTok: Creating Effective Ads
With roughly 50% of TikTok’s global audience under the age of 34 and 90% of users visiting the app more than once per day, it’s no surprise that brands in South Africa are becoming increasingly interested in the platform’s advertising capabilities. For now, TikTok’s...