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MARK1 ALWAYS EVOLVING

CONTENT MARKETING 101 – IN 2022

CONTENT MARKETING 101 – IN 2022

We’re almost halfway through 2022 and the pressure to perfect your brand’s content approach is persistent. Adapting for numerous platforms, customising messaging based on each platform’s audience, the list is endless. Fine-tuned, carefully considered content marketing...

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Programmatic Digital Out-of-Home

Programmatic Digital Out-of-Home

An advertising medium not often associated with agility let alone digital marketing, finally gets its time in the spotlight in the form of Programmatic Digital Out-of-Home. This automated buying, selling, and delivery of OOH advertising allows marketers the...

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The Influencer Marketing Sweet Spot

The Influencer Marketing Sweet Spot

The Influencer Marketing Sweet Spot – Combining influencer content with paid media. With the inclusion of influencer marketing campaigns steadily on the rise in SA, marketers are constantly looking for ways to implement these campaigns in the most effective and...

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Whose data is it anyway?

Whose data is it anyway?

Two important issues have been on my desk, begging for attention of late. Both related to data privacy and collection, converging on our personal information and how it can be used, responsibly. The largest of these issues was...

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Generation Fluid – What You Need to Know

Generation Fluid – What You Need to Know

Something incredible has been brewing beneath the surface over the last 10-25 years - a cultural reset and the dawn of a new digital day. With evolution being our inherent destiny, these changes are pushing us as digital marketers to...

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The Latest With Linkedin

The Latest With Linkedin

As we reach the halfway mark in 2020, organisations at scale are beginning to realise the full potential of LinkedIn and the carefully curated ways the platform has helped companies stay engaged with their customers, prospects and employees whilst maintaining a...

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Advertising on TikTok: Creating Effective Ads

Advertising on TikTok: Creating Effective Ads

With roughly 50% of TikTok’s global audience under the age of 34 and 90% of users visiting the app more than once per day, it’s no surprise that brands in South Africa are becoming increasingly interested in the platform’s advertising capabilities. For now, TikTok’s...

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