We pride ourselves in staying up to date and showing thought leadership. We also believe in passing this knowledge on to the wider community. Here you will find company news as well as our thoughts and insights on industry trends, emerging technologies and all things digital.
Google Marketing Live 2019New and improved ad formats announced by Google at Google Marketing Live 2019. Automation, machine learning & mobile first creative takes centre stage.On the 14th of May 2019, we, the community of advertising and marketing professionals,...read more
Google Marketing KeyNoteIn case you missed it, this past Tuesday, Google hosted their keynote address to announce Google Ads via YouTube Live. The event took place in Silicon Valley, San Francisco, California with a plethora of tech enthusiasts in attendance. Below...read more
COULD INSTAGRAM INFLUENCERS MAKE YOUTUBE LESS INFLUENTIAL?For years, YouTube has seen the rise (and demise) of video content creators, entertainers, and the like. With the arrival of IGTV, the question of whether or not it’s still meaningful to upload to YouTube is in...read more
Media Academy Spearheads On-The-Job Training To Grow Industry Talent PoolOne of South Africa's leading digital marketing businesses - Mark1 has launched a first-of-its-kind in-house training programme that provides young creative minds with on-the-job training - a...read more
AI offers marketers enormous opportunitiesl Marketers seem to have a built-in aversion to artificial intelligence (AI), with the mere mention of the term bringing to mind images of ill-intentioned robots built to take over their jobs. It’s time for a reframe, says...read more