by Mk1-Admin | Feb 19, 2024 | Artificial Intelligence, Tech
It’s been a little over a year since ChatGPT exploded onto our socials and we were stunned into silence, wondering if we were all going to lose our jobs to the AI Bots. I can report that I for one, have fought off Claude, Bard, Chinchilla and their friends and... by Mk1-Admin | Mar 27, 2023 | Data, Out Of Home, pDOOH, Programmatic, Tech
If it looks like digital and it acts like digital, it probably is digital. Programmatic digital out of home advertising, or pDOOH, is now available as a digital media buy on a CPM basis. Gone are the days of booking sites long term and negotiating rates with multiple... by Mk1-Admin | Jan 20, 2023 | Artificial Intelligence, Data, Tech
Last year I couldn’t have a meeting with a client or a discussion with a marketer without the subject of the Metaverse being raised. Everyone I spoke to wanted to know what they should be doing for their brands and products in the Metaverse. After much research... by Mk1-Admin | Nov 18, 2022 | Programmatic
Mark1, in partnership with Innovocean and Hivestack, recently launched a first-of-its-kind ‘anamorphic programmatic’ digital out of home (DOOH) campaign at the iconic Victoria & Alfred (V&A) Waterfront, for RE/MAX of Southern Africa. The result was an... by Mk1-Admin | Jun 20, 2022 | Data
We’re almost halfway through 2022 and the pressure to perfect your brand’s content approach is persistent. Adapting for numerous platforms, customising messaging based on each platform’s audience, the list is endless. Fine-tuned, carefully considered content marketing...
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