MARK1 is an award-winning, cutting edge Digital Media Execution Business. We are specialists in Programmatic Buying, Social Media, Paid Search and Premium Digital Advertising Solutions. Through our internal Digital Design division, Mark1 Labs, we offer Bespoke HTML5 Rich Media, Interactive Video as well as Virtual Reality and 360 Video.

With an in-depth understanding of digital audiences and their behaviour, we are at the leading edge of digital advertising in South Africa. We pride ourselves in our high levels of customer service and our ability to exceed our clients’ objectives time and time again.

Daan Du toit

Managing Director

Daan studied Financial Information Systems at Cape Peninsula University of Technology and began his career working on the BBC accounts in London. In 1998 he started at Media Initiatives Group (MIG) in London where he quickly worked his way through the ranks to become the Global Group Financial Controller in 2004. Daan subsequently also qualified as a Chartered Management Accountant (ACMA, CGMA) in 2007.

Having played an integral part establishing eType (the online division of MIG) during 2000, he was presented the opportunity to launch eType South Africa in 2008. Since then Daan has utilised his extensive online experience and local & global market knowledge to highlight the importance of digital media within South Africa’s media landscape. He co-founded Mark1 Media in April 2012 with Joe Steyn-Begley. Daan always sees staff as the most important asset of any business and is a firm believer that a happy workforce is a productive workforce.

Joe Steyn-Begley

Sales Director

Joe abandoned what was beginning to look like a long, quiet career in Information Technology for Digital Media in 2005 when he joined Interface Media (Incubeta).

He quickly established himself as one of the company’s top performers and promoted shortly thereafter to Sales Manager where he led various Sales Teams for close to 4 years helping Interface reach record-breaking revenue figures in a then, fairly new Digital industry.  

After a period at a top South African B2B Publisher where Joe assisted them to establish their Digital Division, he joined eType (now Mark1) as the company’s first South African Sales Representative.

Joe has been at the forefront of the company’s development, building strong relationships with South Africa’s biggest Agencies and Advertisers and growing the Mark1 Sales Team as market leader in their field.  Joe is an out of the box strategic thinker with a natural knack for Technology, Sales and Client Service. In 2014 Joe became the first person in South Africa to be certified in Digital Media Sales by the IAB.

Pilira Mwambala

Ad Operations Director

Pilira joined eType (now Mark1) in early 2010 as the first Ad Operations staff member after 4 successful years in the role of Senior Account Manager for Microsoft @ DQNA where he serviced multiple territories. His experience with MSN Advertising made him a perfect fit to head up the Ad Operations at Mark1 that includes Display, Mobile and Video Advertising.

Since joining Mark1, Pilira has built a formidable Ad Ops team that, under his leadership, established themselves as the benchmark in Ad Ops in South Africa. His team is known in the industry for delivering world class service to all the Mark1 clients. Pilira also always strives to keep Mark1 at the forefront of global technology development in Digital Media.

Sturae Hickley

Ad Operations Manager

The head of an award-winning Ad Operations team, Sturae has been at Mark1 for over 5 years and in that time has accumulated a wealth of knowledge which leads her to excel in her role as Ad Operations Manager. With a natural passion for mentorship, part of her role involves growing and leading a campaign management school of excellence. Each of her team members are carefully nurtured and trained in order to get the best possible results and maintain the high standard of work that is the bare minimum at Mark1.

Client Testimonials

At Mark1, we focus on performance and results. Our service and reporting is world class – just ask our clients.

Mark1 have ‘crystal balled’ the local consumer’s changing browsing behaviours and provide a product which is very relevant to both today and tomorrow. Other than looking the part, the team exudes professionalism when conducting business. Our AdOps team have never returned any concerns around the effectiveness of the team at Mark1. To date, performance has been satisfactory, and they have not failed to meet our media objective in any instance.

Brad Page

Managing Partner
Test Ogilvy
I have had the distinct pleasure to work with Mark1 on a few of my client’s digital campaigns.  From the very start Mark1 has been absolutely professional in terms of delivering constructive solutions to client briefs. This professional attitude can be demonstrated in three key aspects that separate Mark1 from other digital agencies. – Quick turnaround time, making Mark1 very reliable. – Digital campaigns that are always on point and will often over preform on expectations. – Access to a dedicated rep who will share industry updates, keeping you well informed on any new avenues available in the ever-changing world of digital. A client puts a lot of trust into the hands of a media strategist to find the best possible solution to achieve optimal results.  When dealing with Mark1 you can trust that your budget is being well spent and the campaign performance will be proof of this. Overall, I have thoroughly enjoyed working with Mark1 and I will continue to do so in the future.

Abbi Bridge

Media Strategist
The Jupiter Drawing Room
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Mark 1’s programmatic offering seems to be unrivalled in the local market. Not only do they have access to all of the important DSP’s their service and knowledge is top class. They offer strategic input and add value on a constant basis. I have worked with them on a number of campaigns and benchmarked their results against others offering similar programmatic services – In all cases Mark 1’s results were far superior.

Moti Grauman

Ex-Head of Digital
Team Daan
Programmatic is often a misunderstood term thrown around in our industry. Mark1 Media has really gone to lengths to deliver clarity, transparency and knowledge to its agencies and their respective clients as to what programmatic truly is. I believe Mark1 operates in a forward thinking environment, and brings technology, Data and highly specialised people together into a brilliant solution and eco-system. Mark1 remains flexible, diverse and ultimately delivers results far beyond standard media KPI’s. They offer what is truly a programmatic solution, from technology as the enabler, data as the currency, inventory that offers brand safety, trading at ultimate value, to innovative and engaging creative solutions.

Eric van Rookhuyzen

Head of Digital
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Mark1’s sales team always provides well thought through proposals that are focused on delivering value to client. They always give advice on what the new trends are and what options would work well for the campaign based on the campaign objectives. The guys are always available to discuss and are willing to offer advice. Their proposals are always based on achieving campaign objectives and not just meeting sales targets. They are a friendly, knowledgeable and professional team to work with.

Colson Mothoagae

Head of Digital
Zenith Optimedia
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I have been working with Mark 1 for the past 6 years and have nothing but respect for Joe and the team. I feel that they are one of the few media owners that are at the forefront of the latest technologies and are always trying to keep ahead of the curve. This is evident when looking at the fact that they were one of the first to offer programmatic media buying to agencies and the use of a DMP. Joe has spent countless hours educating the industry around programmatic and what the plethora of acronyms actually means in terms of business value for your agency/client. Mark1 is constantly striving to collaborate and work with us to make sure that we are running relevant and performance based media through their technologies and the effort is evident in the results that we achieved through Mark 1.

Nicky van der Meulen

Head of Media
Coupled with their campaign management and quick turnaround times you would be hard pressed to find a better performance media solution.

Matthew Arnold

Head of Media
Native VML
Overall, our experience with Mark1 is professional, approachable and ‘use-able’ – they understand the brief and are a perfect partner to have in terms of turn-around and getting to grips with the brief in a timeous fashion. Our relationship has grown based on the fact that each campaign has delivered beyond expectation. Mark1 are able to see beyond just the brief and come to the table with a wealth of expertise, innovative ideas and a great offering.

Kelvin Storie

Managing Director
I have worked with Mark1 for almost 4 years and I can gladly say that their quality of service is the best! It’s because of the service, respect and efficiency that they offer, that I would always add Mark 1 into the mix where possible. In addition to excellent client service, they have built up a very professional, knowledgeable and personable team who are always eager to help make the digital experience for clients a good experience. Their turnaround times and problem solving are definitely a key bonus for agencies who work with them (as digital is a fast paced medium).

Jasmine Rohl

Digital Strategist
Phd South Africa

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